Media: Make it a Positive Experience Online Course

Cesar Benavides

Media can be a two edged sword. It can help you get exposure and gain creditability, but it can also damage an organization’s reputation.

In this course, learn how to help ensure the message you want delivered to the public is what is published. Learn when to initiate communication with the press and how to be prepared for interview. Participants will be able to communicate a compelling story, get their key message points across and deflect negative questions and press. Participants will have the tools and techniques provided from a media expert, Mr. Eddie Reeves, to make their next print, radio, TV or telecast a positive one.